1. Today In Display Ads Aimed To Whet The Appetite!

    I don’t know about you, but I’m always thrilled when I see this ad on a website.


    Especially when I’m eating.

    And, brother, I’m always eating.

    But seriously – what kind of person is this ad even targeted at?  Someone who’s thoughtfully reading the financial news, or a story about the situation in the Middle East, or a compelling think piece over at Reason.com and then they look over, notice this on the side of the page, and they think,

    “Huh. That looks a lot like my foot. I’ve been meaning to do something about that hole in my big yellow toenail, but up to this point, I guess I just haven’t gotten around to it. Since it and its brittle, Frito-like brothers are at this point holding on to my toes by the very thinnest threads of congealed pus and rotting tissue, I guess now’s as good a time as ever to go ahead and click on the ad and get started on the road to toenail health.”

    Is that who it’s targeted at? Someone like that? I guess so.

    Regardless, the good news is that even with my webbing, my tufts of coarse black knuckle hair, and my mystical fairy ring of painful plantar warts, evidently I may yet realize my dreams of becoming a foot model myself.

    Posted by on February 11, 2015, 8:21 PM.

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