The Future of Breakfast!
AS REGULAR READERS of this blog know, I was wandering down the cereal aisle at Ralph’s the other day and what do I see — what do I see! — but this:
And while we all agree the idea behind “Mini Trix” is a good one, we’ll also concede, all of us, that the product development team responsible for this delightful new take on an old classic simply didn’t take it far enough.
It got me thinking.
I spent the weekend in the “lab.” (Ha! Really, the workbench in the garage!) And after a lot of misfires, snafus, setbacks, and beers, I finally emerged late Sunday night with a prototype.
Oh, sure, it may not look like much to the naked eye, but brother, let me tell you, what you see above is the result of a double-sided chalkboard crowded with infinitely difficult math equations describing chemical processes you can’t even begin to fathom, dozens of beakers and squiggly tubes and Bunsen burners going at full tilt, some wacky, repetitive sound effect they always use in cartoons for overcomplicated machines, and, okay, a fair bit of pulverizing cereal pieces with a hammer.
Ladies and gentlemen, forget “Mini Trix.”
…I give you Micro Trix.
General Mills, I await your call.
Have that checkbook ready.