1. Delightfully Anachronistic Package Design: Sesame Crunch!

    AS YOU KNOW, there’s something about anachronistic package design that sets my heart racing.

    It’s the idea that here is a product, usually food and often (but not always) sold at the 99¢ Only Store, that seems to be saying proudly, “I had my last packaging update prior to the Carter administration (or maybe much earlier) – and you’ve found me.  So treasure me, do, because for all either of us know, right now, at this very moment, the manufacturers who made me could be contemplating updating my package so I look ’contemporary’ (whatever that means!) as though somehow my current typeface and color scheme and design hasn’t served me well for forty, forty-five years. But for now, friend, you’ve found me, and I’m all yours.”

    That’s what America means to me.

    –Oh, no, wait.  That’s what the product, whatever it happens to be that week, seems to be saying to me.

    Anyway, here’s this week’s product with delightfully anachronistic package design:

    Why, it’s Sesame Crunch!

    And despite its name, and despite that it hails from New York City, no, it is not affiliated with the Children’s Television Workshop. (Don’t feel bad – I thought so, too!)

    What’s even cooler than their gloriously early 70s brown and orange color scheme, their little beturbaned mascot (surely soon be a victim of idiotic political correctness at the hands of the evil, anti-American, terrorist-funding organization CAIR – the Committee for Advertising Icon Repeal) or those big, groovy letters spelling out “Sesame,” is the fact that I’ve finally found someone who has a website less interesting than mine! And yet they probably get more hits than I do.

    I’m kidding; I’m kidding.  It’s the best website in the whole wide world. 

    Oh, as to the product itself?  You’re not going to find a more delicious sesame seed candy bar out there anywhere, I don’t care how hard you look – I guarantee it!

    Posted by on January 13, 2012, 4:49 AM.

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