1. Anachronistic Food Packaging – An Important Update!

    Last week, as you’ll recall, you attended Part II of my lecture series, “Understanding and Appreciating Anachronistic Package Design That I Found at the 99¢ Only Store” or whatever the hell I called it. Here, here’s a link in case you somehow forgot, and if you forgot, for God’s sake don’t tell me, because it’s just going to make me upset.

    Anyway, Number 10 in that slideshow was an unassuming little roll of candy called Necco Wafers, sure.

    Well! Wouldn’t you know it – as soon as the package design people at the New England Confectionery Company got wind of my article, they were so embarrassed that they immediately updated the packaging, and somehow got the new Necco Wafer rolls in the stores the very next day, all because of my article shaming them, which was not my intention – you know this!

    I was celebrating the “old school” (as you call insist on calling it) look of all of these products, Necco Wafers among them. Celebrating, not denigrating! I need to put that on a t-shirt. Look for it as soon as I get my Café Press store up and running. (Soon – promise!)

    So let’s take one last look at the Classic Necco Wafer packaging before it’s gone forever, and brother, let me tell you – if you come across any of these old packages, snatch them up! They’re not making any more of these wrappers! Forget buying gold – put your money in vintage Necco Wafer Rolls – if you can even find them!

    Below: The End of an Era – Classic Necco Wafer packaging, 1847-2011.*
    *1847 date an estimate only, based on year company was founded. Not a guarantee.

    Below: The Necco Wafer of Tomorrow and Beyond – The New England Confectionery Company’s reboot of the popular “Necco Wafer” franchise.

    You can’t stop progress, I guess.  I’m just relieved that as a concession to us anachronistic package designophiles – you included! – that the typeface they used for the words “The Original” looks kind of classic – you know, like something you’d see on the menu of a 50s themed diner, right?

    Obviously, I anticipate this mention on my blog will send demand for the chalky, delicious candy discs through the roof. I also anticipate that the Necco people will thank me by sending me a case or two of candy (but not Necco Wafers, please – something with actual chocolate in it, for crying out loud.)

    Posted by on June 22, 2011, 9:00 AM.

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