Always Be One Of A Kind (Except When It Comes To Your Commercial Ideas)
BETTER blogs, or blog, singular, than mine have chronicled instances of Life Imitating The Simpsons but here’s an example of Advertising Imitating The Simpsons.
Imitating…Or ripping off?
“The Summer of 4 Ft. 2” was the show’s seventh-season finale back in May of 1996, and in it the Simpsons head to the beach for a vacation.
C’mon, you remember the episode.
As you probably recall, there’s a scene where Lisa shows her new friends how hermit crabs will abandon old shells they’ve outgrown for others that are a better fit.
This theme is revisited in the very last scene of the episode as Homer throws a Buzz cola can out the car window that lands in the sand. There, a crab decides to make that its new home before it then scuttles off into the sunset.
And today, nineteen years later, we’ve got this Dr. Pepper commercial…
…which is startlingly similar, although where it’s sort of absurdly funny watching a cartoon crab wander away to the strains of “All Summer Long” by the Beach Boys, it’s kind of creepy watching the commercial’s realistically rendered crustacean hit on a real live woman while “Hot in Herre” by Nelly plays.
Even more disturbing is that last shot, where the girl’s two friends have evidently left and given her and her potential beach hook-up some alone time.
Thank God the commercial ended when it did.