1. A Step Backwards!

    JUST A FEW MONTHS AGO I told you how my local Finast supermarket had Goldfish brand baked snack crackers on sale for just a buck a bag, remember? Sure you do – why, who wouldn’t remember such a thing?

    Well, look, here’s something that doesn’t make much sense to me and now, neither to you. Take a gander at this bag of Pepperidge Farm fish-shaped snacks:

    Like you, I grew up knowing this variety as “Original,” probably.

    Now they’re called “Saltine.”  Isn’t that a step backwards?  I mean, “Saltine” sounds so plain and unappealing, right?  I would have figured they’d been called “Saltine” when they debuted on the market in 1928 (to cash in on the goldfish-swallowing mania then sweeping college campuses) and then later renamed “Original” to give ’em some caché.

    But no, they were called “Original” first, probably, and now they’re called “Saltine.” And, no, sorry – they didn’t debut in 1928 to cash in on the goldfish-swallowing mania; I don’t know where you got that from. The goldfish-swallowing mania (more of a craze, actually) didn’t sweep college campuses until 1939. I have no idea when Goldfish crackers were invented. Let’s say, oh, 1942 – no, 48!  1948! Sounds good.

    Anyway, you know what I love, and now, so do you?  Eating a bunch of Goldfish and in doing so building up all this Goldfish paste up between my cheek and gums and then taking a finger and dragging it along the inside of my mouth and prying off all that delicious thick slurry and then sucking it off my finger. You love it as much as I do, but is it really worth all those cankersores? Maybe if you washed your hands first – God knows where they’ve been.

    Well, it turns out they weren’t called “Original” originally, but “Lightly Salted.” At least they were in 1978, back when a bag would only set you back 59¢! This according to some photo I found on Flickr. Do I have time here to tell you how much I both love and hate Flickr – how I love it for the images, but hate it for the people…? Yes? No? What? My producer’s shaking his head no. Okay, I’ll save that one.

    We’ll be right back.

    Posted by on September 19, 2011, 9:00 AM.

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