1. Shame On You, Del Taco! ¡Que Lástima!

    AS regular readers of this blog know, the other night it got late, I didn’t have anything in the house to eat and so I went to Del Taco for dinner.

    For those of you who aren’t from the Southern California area or wherever the hell else they don’t have Del Taco, what happens is that there’s a “quick-serve” chain out here called “Del Taco” and they’re famous for co-opting the Disneyland Haunted Mansion typeface for most of their moronic little catchphrases and stupid logos what they print on cups, window slicks and “tray-liners,” to wit:

    Anyway, what sears my carnitas is that when you go in and order one of their “combos” (that is, combinations; literally a “combination” of various foods constituting a meal and consisting of an entreé, a side dish – often French fries – and a beverage – all for a single price, as opposed to purchasing the items à la carte) the fellow, or in some cases, gal, at the register will immediately counter with “Medium or Macho Size?” (“Macho” being large; evidently in the hispanic community, great size is respected and equated with masculinity.)

    And not being any sort of glutton, not needing the “Macho” size, not wanting the doctor to tell me I’m going to lose any more toes, my natural reaction, and now yours, would be to respond with “Medium.”

    Ah, but that’s where they get you! Because, brother, you don’t even know it yet but you’ve just been up-sold!

    Del Taco, literally “of the taco.”

    See, what they should be doing (if they should morally be doing this at all!) is saying “Would you like to upgrade your order to  medium size or macho size?” but oh no, they conveniently leave out the whole first part of that phrase! So you naturally think that, given the seemingly casual, matter-of-fact way they deliver it, you think that you’re already getting the medium size and the up-sell is merely to the “Macho” size option.

    So by replying in good faith, “Oh, good heavens no, but thank you for asking. You see, I’m watching my figure – please, the medium size will be plenty,” bam! they’ve just up-sold you, you poor bastard – and you don’t even realize it!

    They ought to be ashamed is what!

    And don’t try to tell me that it’s something that happens at just one particular Del Taco – because like you, I regularly eat at no less than five different Del Tacos, and no less than twice a week at each one, and they all pull this same crap every-single-goddamn-time!  Shame!  

    So I’ve decided that this is the month when I pay attention and catch them before they’ve tricked me yet again – or may a plague of Morlock Spurlocks descend upon them like so many goateed locusts!

    Posted by on June 15, 2012, 12:01 AM.

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