1. Big Lots Presents Christmas in July!

    SO I WAS AT my local Big Lots the other day, searching for recently expired “limited edition” holiday-themed breakfast cereal.

    I wasn’t disappointed!

    By the way, like you, I detest this current version of Cap’n Crunch. And I say this with a certain amount of trepidation, because there’s some graphic artist out there who drew this – and by the way can draw way better than I ever could – and he (or she!) is just doing his (or her!) job and probably is merely giving the Quaker people what they want.

    Not literally the Quaker people – that is, not the religious sect – but “the Quaker people” meaning the people at Quaker Oats, itself a division of PepsiCo since 2001. But who’s to say the people at Quaker Oats / PepsiCo aren’t themselves of the Quaker faith? Who’s to say?

    Also, did I ever tell you how I used to be a delivery boy for PepsiCo? It’s true! Well, not technically PepsiCo, but for a company that exclusively did graphics work for PepsiCo’s in-house art department. Oh, it was years ago.

    There! Purchase, New York! I was a strapping young man, the summer after graduating high school and—-

    Oh forget it.

    Anyway, my point was that I hate how Cap’n Crunch looks now, and now, so do you.

    His head and nose is the same size and shape of the hideous 70s-80s-90s version of Fred Flintstone. Why can’t they go back to the more stylized, original, 60s, Jay Ward Studio design? Of Cap’n Crunch, not Fred Flintstone! Nobody likes a smartass.

    It’s not like there’s nobody around who could draw the Cap’n like that. I mean, Flickr is full of you people who delight in drawing vintage characters the way they’re supposed to be drawn and also better than me. So hop to it! Get those cocktail napkins and Prismacolors out! Get to work! Chop-chop!

    And you guys at PepsiCo-slash-Quaker Oats! You keep doing your silly Pepsi “Throwback” vintage cans and your retro cereal boxes – well, for God’s sake, get your heads out of your asses and okay a non-limited edition redesign for the Cap’n Crunch box!

    I can’t believe I have to be the one – yet again! – to state the obvious! My God, you PepsiCo people and you Flickr folks – you’re perfect for each other! Everyone sees it but you two! Everyone! The way you’re always teasing each other whenever we all go out. And you always manage to sit next to each other when we go to the movies. Jeez, it’s so obvious you’re into one another! What the hell is it going to take to get you two together?

    Wait, wait. There was something else I was working towards here…

    Oh, yes – went to Big Lots, found the expired cereal that’s been sitting there since last year, continued poking around, saw these things:

    So just how lazy is your cat that you’re buying these?! Cats are the one self-cleaning pet that there is!

    “Between Bath” wipes?! Who bathes a cat? If I was stupid enough to try to get Mr. Whiskers anywhere near the tub, it’d be off to the emergency room for stitches and tetanus shots for me, brother!

    Hell, I can’t imagine even trying to wipe him down with what amounts to be a Wet-Nap without putting on my chain mail shirt, motocross helmet and black rubber welding gloves. (And with my luck, then Debbie walks in and wonders why I’m wearing the outfit when it’s not even Saturday night and the kids aren’t at her mother’s.)

    And “great for pets on the go”…?!  On the go where? Who brings a cat anywhere? Cats aren’t “on the go.” They’re the “stay-behind” pet! They’re the Official Stay-Behind Pet of the 2012 Summer Olympics! They’re everywhere they want to be, which is at home! “Pets on the go…!” Sheesh.

    So, by abruptly switching gears and completely changing the subject halfway through, making obscure cartoon references that only a handful of people will get, constructing elaborate and abstract analogies that make sense to even fewer readers, and going on for way too long, that’s how I single-handedly blew out the transmission of a blog-post heading down the internet at 80 miles an hour at three in the morning and managed to lose most of my, what, six regular readers.

    “Oh Commander, that’s amazing!”

    Quite.

    Posted by on July 19, 2012, 3:45 AM.

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